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  • Peter Backman

Is voucher culture making a comeback?

In this week’s issue of my Weekly Briefing Report, I consider vouchers… the role they played in the casual dining market and the role they’re now playing in restaurant delivery. There’s clearly a fight to entice customers through money savings.


In the numbers, I look at why revenues for Soho House fell by just 17% in a year when hospitality was closed for 75% of the time. Exceptional brand-building to create a loyal customer base?


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