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I enlighten my clients, providing the deep context and detail to help them recognise their opportunities – and how to go about realising them.

About me

I'm an expert and commentator on the structure and dynamics of the foodservice sector and its supply chain, in the UK and internationally. Over the last four years, I've made a speciality of analysing the restaurant delivery market. I enlighten senior executives and other people who make significant decisions in the foodservice sector including investors, operators and suppliers to the sector. My forthright and challenging views are based on data-driven insights – as a former scientist, my view is “if you can’t measure it, it doesn’t exist”.

I've been involved, as a researcher and consultant within the sector, for over 30 years blending my knowledge with a deep understanding of the trends, key players and challenges of organisations with an interest in foodservice. I regularly speak at conferences worldwide and my views are sought by television, radio, and the national and trade press. I've many innovations to my credit having been the first person to define the structure of the eating out market in the terms which are now widely used by the industry, as well as building the most extensive database model of the foodservice sector.


I'm the author of “Restaurants Also Serve Food” – published in London, Toronto and Chicago - and Founding Partner of Future Restaurant.

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