I produce reports in conjunction with delivery analytics company Takealytics using their real time analysis of the delivery market.
In this latest report – on Dark Kitchens on the Deliveroo platform - I provide an overarching summary of the market and comment on how it is changing over the short term.
Dark Kitchen brands have emerged and grown rapidly during covid lockdowns and have expanded their reach across a range of cuisine types. Growing numbers of bricks and mortar restaurants are launching virtual brands to compete in this rapidly emerging sector. Using Takealytics data, this report shows the fastest growing brands, looks at market trends and identifies the bricks and mortar restaurant operators who are making most inroads in the dark kitchen sector.
Platform Share Reports
I also produce the Platform Share Report with Takealytics containing an overarching summary of the delivery market and I comment on how site numbers and promotional mechanics are changing over the short term.
Delivery has expanded its reach across a growing number of restaurants and there is a struggle between the aggregator platforms to grab as many as they can on an exclusive basis. Using Takealytics data, this report shows how many are shared and how the trends in sharing are developing.
In a separate section, we examine the promotional mechanics that are used and highlight the major differences between the platforms.