Platform Share Report
I produce the Platform Share Report in conjunction with with delivery analytics company Takealytics using their real time analysis of the delivery market. I provide an overarching summary of the market and I comment on how site numbers and promotional mechanics are changing over the short term.
Delivery has expanded its reach across a growing number of restaurants and there is a struggle between the aggregator platforms to grab as many as they can on an exclusive basis. Using Takealytics data, this report shows how many are shared and how the trends in sharing are developing.
In a separate section, we examine the promotional mechanics that are used and highlight the major differences between the platforms.