300 Editions On: What Six Years of Data Reveals About the Customer

This week's Weekly Briefing Report marks a genuine milestone; edition 300. It's hard to believe it's been six years since the first report went out on the day full lockdown began. This anniversary edition steps back from the week-by-week news to ask a bigger question: what has actually changed in how customers behave and how the sector earns a living from them?

This week covers the customer side – confidence, where the money goes, and what (and how much) people are eating. From the "ratchet effect" in spending habits to the trifurcation of the market and the rise of chicken (and now GLP-1 drugs) reshaping appetites, it's a look back with plenty of relevance for what comes next. Next week's follow-up issue will turn to the sector itself: costs, workforce and the estate.

To mark this special 300th edition, the Weekly Briefing Report is, for the first time, supported by sponsors. My thanks to Featured Sponsor Aviko, to Datessential and others who have come on board specifically for this milestone.

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