Doing beats owning: is the experience economy here to stay?

In this week’s issue, I look at the latest data from ONS on expenditure in the service economy which sheds light on ‘experiential’ activities.

Over the past 25 years, people have increasingly chosen to spend time and hard-earned money on doing rather than owning. With continued innovation and access, that trajectory is likely to continue. This is not merely a trend but a durable force.

In my insight, I discuss the rise in loyalty schemes. Are these addressing genuine customer needs or simply following an American playbook  which may not be suited to the British market?

Read the full story

Is the experience economy here to stay?