Five years of August insights reveal how foodservice assumptions are breaking down

In this week's Weekly Briefing Report I reflect on what I have written in Augusts past and I uncover uncomfortable truths about foodservice's transformation - from impossible pricing mathematics to shifting consumer patterns that challenge everything we thought we knew about industry rhythms.

And in The numbers I look at new data that shatters industry assumptions: airline traffic no longer predicts restaurant revenue, Sunday now equals Saturday for dining volume, and restaurants remain prisoners of seasonal cycles while other sectors escaped.

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