Hospitality is losing more than jobs…it’s losing its story

Headlines are screaming about job losses and industry chiefs warn of “near-collapse,” but a deeper problem may be unfolding for the hospitality industry.  Its very own leaders may be talking the sector into decline. In a world where tech and retail frame struggles and challenges as opportunities to transform, hospitality appears to have chosen doom. The result is frightened employees, wary investors and hesitant consumers.  Yet, beneath the negative noise, there are growth pockets and recovery sparks that remain. 

Could the industry’s harshest threat be its own negativity?

Read the full story in the latest issue of WBR.