Success, in the cut and thrust of the restaurant industry, can come with scale – but success without scale is much more difficult.
Why is then that restaurant chains frequently modify their offers substantially? I don’t mean just adding another dessert to the menu or launching a meal deal offer. I am talking about going through a huge brand overhaul…
Read the full story in the latest issue of Weekly Briefing Report.
In the numbers, I look at the food-to-go market, defined by data from Pret a Manger, and how it's fallen (at least for now) from its late 2022 peak; meanwhile travel is showing more signs of growth than ‘high street’ locations in the regions and in London.
