One product, three occasions – what changed?

There’s a small detail in the Ole & Steen move into Ocado that’s easy to miss.

Its signature Cinnamon Social is now a café treat, a delivery order and a supermarket item. Same product, three occasions.

That’s not just retail expansion - it’s a shift in how food brands operate. For some, restaurants may be becoming brand engines for more scalable, profitable channels.

At the same time, demand is changing. The steady flow of weekday lunch customers - especially younger workers - is quietly shrinking.

Those two shifts together have bigger implications than they first appear. Read this week’s issue for insight into what this means for growth, formats and the future of foodservice.