Two numbers the sector takes on trust - and why both mislead

This week's Weekly Briefing Report takes aim at two numbers the sector tends to accept without much argument.

The first asks whether the eating-out market is really growing - or simply redistributing a fixed pool of demand among operators and the suppliers who serve them, which changes what ‘winning’ actually means. The second explains why GVA makes hospitality look low-value and low-productivity, and why that verdict says far more about the metric than about the businesses it measures. Both, I think, change how the headlines read. I hope you find them worth a few minutes.

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