Why "Oliver's Kitchen" works but "Kevin's Cafe" doesn't (+ the real Greggs story)

Ever wondered why some restaurant names just feel "right" while others make you cringe? In my Weekly Briefing Report, I explore 120 years of UK boys’ naming data to reveal why some restaurant names instantly connect with customers while others fall flat - and how targeting your demographic's generational sweet spot through naming could give you the edge before diners even taste the food.

In My Insight I reveal why Greggs' profit warnings and Coca-Cola's Costa disappointment tell completely different stories about what actually drives food-to-go success - insights that could determine your strategic priorities for the next 12 months.

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