Can hospitality be delivered by an unskilled workforce?

The essence of foodservice is hospitality. It’s making the customer feel valued and cared for. Last week, I visited Amsterdam and spent some time at the International Ghost Kitchen Conference. It was an informative event. But on two occasions, when eating, I was met with a lack of knowledge from serving staff about the food they were providing. It got me thinking about how the current staffing crisis is impacting the industry. There’s no choice but to employ unskilled staff. But, if we fail to train, we’re in danger of diluting the hospitality that is the very essence of the foodservice sector. Read the full story