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  • Writer's picturePeter Backman

Chickenisation is one to watch

Chicken features as the main product from 62% of newly created dark kitchens in the past year. And, with the publication of my latest Ones to Watch report, there comes further confirmation of “chickenisation” – the top six brands all offer, yes you guessed it, chicken. But where can it go from here? Has it reached its peak?

In the insight, I consider the terminology of ’dark kitchen’ – is the term correct – and useful?

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