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  • Writer's picturePeter Backman

Good on you Jamie Oliver

In this week’s issue, I look at the reasons to be optimistic about Jamie Oliver’s announcement this week. He has great name recognition and is a true foodie…

His new venture isn’t designed to compete with mid-market casual dining chains; instead it seems he will operate at a higher price point compared with most restaurants. Despite premium-end competitors like The Ivy Collection – he has a good chance of hitting that sweet spot.

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