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  • Writer's picturePeter Backman

Has al fresco dining created a new market segment?

In this week’s WBR, I consider al fresco dining. Has Covid created a new market segment? And if so, how big is it? And, more importantly – how big can it be? Suddenly, there is significant additional capacity without having to open a single new site…

The promise of turning this capacity into sales depends on three things…

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