top of page
  • Writer's picturePeter Backman

McDonald’s in the US is back to its ‘normal’ capital spending budget

Can we take this as a green light for optimism? In this week’s Weekly Briefing Report, I welcome my good friend Robin Ashton, who has an extensive long-standing knowledge of foodservice in the USA, to share his views on what’s happening across the pond. Optimism is most definitely in the air.

In the numbers, I take a look at ‘virtual brands’; who will benefit from them in the long run…

Read the full report

Subscribe to my free Weekly Briefing Report here:



bottom of page