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  • Peter Backman

McDonald’s in the US is back to its ‘normal’ capital spending budget

Can we take this as a green light for optimism? In this week’s Weekly Briefing Report, I welcome my good friend Robin Ashton, who has an extensive long-standing knowledge of foodservice in the USA, to share his views on what’s happening across the pond. Optimism is most definitely in the air.


In the numbers, I take a look at ‘virtual brands’; who will benefit from them in the long run…


Read the full report


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