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  • Peter Backman

Sales are vanity; profit is sanity; cash is reality…

We know how the saying goes. But, what are sales… and how do we measure them and their changes? LfL, GTV… at the moment, all of it is confusing. Plus it’s misleading because covid has destroyed the baseline.


In the numbers, I consider the future of ‘tech’ companies. Will the newest entrants to the market be smarter and lead the way…?


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