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  • Writer's picturePeter Backman

The squeeze on margins continues

New figures from pricing consultancy, Pearson Ham, show that prices paid by pubs for food in February increased almost three times as fast as their menu prices.

While many operators might be tempted to raise menu prices in response to rising food prices, intelligent pricing that steers customers toward high-margin items and protects cash margins on high-volume dishes may be a more effective approach…

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