In hard economic times people forsake their ‘usual’ places to eat at, and instead they go to places that offer meals at lower prices. The end result of this theory is a smaller market for higher priced establishments and an increased market for cheaper ones.
It's a beguiling view but I don’t think it’s totally correct. Read Weekly Briefing Report to find out why.
I also consider the implications for the industry, following Thursday’s autumn statement.
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